Lisa
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Content Marketer, McEwen’s Media
Lisa is a WebEngage Blog contributor, freelance journalist, and co-owner of a media company, McEwen’s Media.
Articles by Lisa
12 Mins Read
13th October, 2019
What do you think is the number of apps on Google’s Play store & Apple’s App store t…
10 Mins Read
16th November, 2017
In a constant tussle between in-app vs push notification, targeted marketing is most effective with …
10 Mins Read
14th March, 2018
Why automated email campaigns are beneficial
Is your company using automation to send email campaign…
10 Mins Read
20th August, 2017
Table Of Contents:
1. Blasting
2. Sending too frequently
3. Not optimizing marketing for mobile devi…
14 Mins Read
13th August, 2017
Table of Contents:
1. What is Micro-Segmentation marketing?
2. How do you create Micro-Segments in m…
12 Mins Read
28th February, 2017
Triggered emails
The value of using automated emails—those triggered by customer actions, such as a …