Articles by Surya Panicker

9 Mins Read

5th January, 2024
Spotify conjured one of the biggest year-end marketing craze – the wrap! From music to marketi…

9 Mins Read

22nd November, 2023
Manual field sales communication has been mainstream in most Fast-Moving Consumer Durables (FMCD) bu…

14 Mins Read

17th November, 2023
The bedrock of success for Fast-Moving Consumer Durables (FMCD) companies hinges on something rather…

8 Mins Read

25th October, 2023
For digital borrowers, two things are important; speed and efficiency. Imagine how it would feel if …
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