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Tag: rfm segmentation

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User Engagement

6 Mins Read

How to Use RFM Segmentation For Customer Lifecycle Marketing

6th August, 2017
Table of Contents: 1. What is RFM Analysis? 2. Recency: [Time since last transaction] 3. Frequency: …
User Engagement

13 Mins Read

6 Micro Segmentation Marketing Examples You Haven’t Thought Of Yet

4th May, 2016
Customer micro segmentation strategy is responsible for some serious increases in sales. In fact, ac…

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