Episode 15
Keyur Dhami
As legacy brands and new economy companies embrace the concept of retention marketing, they often raise questions about the value and ROI of MarTech tools. While seeking immediate results, they must consider the long-term perspective that change champion visionaries adopt.
ROI & Patience: Two Peas in a Retention Pod
22 Jun 2023 | 52 mins Podcast
Full video Podcast
Summary
In the 15th episode of The State of Retention Marketing podcast, Ankur Gattani, VP – Growth & Marketing, engages in a captivating conversation with Keyur Dhami, VP – Customer Success at WebEngage. Together, they dive deep into the world of retention marketing, tackling the burning questions surrounding the value and ROI of MarTech tools. With a strong emphasis on taking a long-term perspective, Ankur and Keyur highlight the compounding nature of success in retention efforts, stressing the significance of continuous learning, understanding customer behavior, and leveraging the right tools to drive sustainable growth in this ever-evolving landscape.
About the Guest
Keyur Dhami is a seasoned professional with over 11 years of experience in Information Technology. As the VP of Customer Success at WebEngage for the past 8 years, he brings extensive expertise in business analysis, consulting, and bridging the gap between business and technology teams. With a strong track record in Telecom, Pharmaceuticals, and Security domains, Keyur excels in requirement gathering, high-level solution provision, and pre-sales activities. His sharp insights and strategic approach have been instrumental in driving successful outcomes for clients.
Keyur Dhami
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