Episode 18
Nikhil Khaitan
Ever wondered how OYO achieved rapid growth in under 10 years? We were curious too! Did they rely on heavy advertising or traditional hotel marketing? Surprisingly, it was neither. OYO's success lies in its expansive supply chain and ability to generate demand through innovative use cases.
Inside OYO's Use Cases, 30-Day ROAS Success & User Engagement
13 Jul 2023 | 46 mins Podcast
Full video Podcast
Summary
In the 18th episode of The State of Retention Marketing podcast, Ankur Gattani, VP – Growth & Marketing, WebEngage, discusses OYO’s retention strategies and growth tactics with Nikhil Khaitan, former AVP – Growth, OYO. They explore OYO’s 30-Day ROAS plan, innovative use cases, user segmentation, and the challenges of managing a diverse inventory of properties. They also dive into the importance of user engagement during a guest’s stay and balancing payment flexibility with fraud prevention measures.
About the Guest
Nikhil is a seasoned business leader in the consumer technology space with over 9 years of experience. He has a proven track record in leading and scaling revenue and marketing functions, emphasizing leveraging data and consumer insights. Nikhil has held key roles at renowned startups, including OYO and Housing.com, where he has managed growth marketing, revenue generation, operations, strategic initiatives, and the launch of new geographies successfully. With his multifaceted expertise, Nikhil brings a wealth of knowledge and a results-driven approach to driving business success in the dynamic consumer technology industry.
Nikhil Khaitan
Ex-AVP - Growth at OYO
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