Episode 22
Manasi Karmarkar
Ever wondered how W (by TCNS Clothing), a loved brand that had deep roots in offline shopping experiences for over two decades, managed to navigate the digital landscape when COVID shook up the industry? Tune in to this episode as we're diving deep into their strategy of capturing data, upping their Average Order Value, and winning repeat customers with data, intuition & research.
Digital Chic: TCNS Clothing Tailoring Trends for Today's Woman
17 Aug 2023 | 1 hr 2 mins Podcast
Full video Podcast
Summary
Imagine this – a brand deeply entrenched in the world of offline shopping for over two decades, now navigating the tumultuous waves of the digital revolution ignited by the COVID upheaval. It’s a tale shifting gears and learning on the way.
Get ready to immerse yourself in the 22nd episode of ‘The State of Retention Marketing’ podcast, hosted by Ankur Gattani, VP – Growth & Marketing, WebEngage. Our guest in this episode is Manasi Karmarkar, Head of Digital Marketing at TCNS Group.
In this episode, we dive headfirst into the nuanced challenges and successes of a fashion retail company’s endeavor to capture data, transform one-time buyers into loyal repeat customers, curate captivating capsule collections, and navigate the intricate landscape of brainstorming, AB testing, launching, and learning through the synergy of data and intuition.
About the Guest
Meet Manasi Karmarkar: a passionate marketer weaving impactful narratives. With a knack for driving business growth through digital innovation, she collaborates cross-functionally to shape holistic outcomes. Spanning retail and fashion, her expertise extends to omni-channel strategies and data-driven decisions, all while championing a consumer-centric approach. An approachable leader, she values her team's growth and balances professional success with personal well-being.
Manasi Karmarkar
Head of Digital Marketing at TCNS Group
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