Episode 26
Manan Bajoria
Travel apps are sitting on a goldmine of data, and as people travel more, the opportunity to personalize messages for upselling grows. But what sets India's beloved travel platform, ixigo, apart? How do they not only secure bookings but also enable customers to tailor their itineraries? Discover how AI plays a pivotal role in this episode.
Booking Customer Loyalty The ixigo Way
28 Sep 2023 | 1 hr 5 mins Podcast
Full video Podcast
Summary
In the 26 episode of “The State of Retention Marketing” podcast, Ankur Gattani, VP – Growth & Marketing, WebEngage, welcomes a special guest – Manan Bajoria, Group VP – Growth Marketing at ixigo. This episode delves into the travel industry’s intriguing aspects, data utilization for funnels, and the role of AI.
The travel app industry possesses a wealth of data. As travel frequency increases, the potential for personalizing messages and driving upselling grows. But what distinguishes ixigo from the rest? How does ixigo not only facilitate bookings but also empower customers to tailor their travel plans? Manan provides insights into ixigo’s distinctive approach.
Discover how AI fuels their initiatives and the challenges and opportunities they encounter in this ever-evolving landscape. This episode promises to be an enlightening exploration of retention marketing in the travel sector.
About the Guest
Meet Manan Bajoria, a 13+ year expert in Sales & Marketing. He's navigated the world of Digital Marketing, User Acquisition, and Marketing Strategy with finesse. Manan's journey from Airtel to Freecharge to Lenskart, has shaped his expertise in Revenue Growth, GMV Management, and all things related to Growth Hacking. With a knack for strategic alliances and a talent for team management, he's your go-to guy for all things marketing. He is currently leading growth at ixigo, which was equal parts challenging and exciting during COVID and post the pandemic.
Manan Bajoria
Group VP - Growth Marketing at ixigo
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