Episode 36
Abhishek Gupta
In insurance, it's not just paperwork and messages. Advisors and distributors? They're the real MVPs, not just in policies but in your everyday life. Abhishek Gupta spills the secrets on keeping customers and distributors on the happy train. Plus, there's some deep talk on persona mapping and the insurance jungle, where it's a wild 1 to 26 ratio between LIC and private players.
Insuring the Path for Persistency, Persona Mapping, and Distributors
14 Dec 2023 | 1 hr Podcast
Full video Podcast
Summary
Welcome to the 36th episode of The State of Retention Marketing podcast, hosted by Ankur Gattani, CGO at WebEngage. We’re super excited about this one because we’ve got Abhishek Gupta, CMO at Edelweiss Tokio Life Insurance, and guess what? They’re one of our awesome clients!
Abhishek spills the beans on the Indian insurance scene, talking about the big players and how the market share shakes out among the 27 insurance providers. Ankur also gets into the nitty-gritty with Abhishek, chatting about persistency ratio metrics in chapters 4 and 5 – a must-hear if you’re in the insurance game.
India’s a melting pot, right? Abhishek talks about the challenge of understanding and talking to different folks in different states. Edelweiss Tokio went all-in with a one-year study, digging into what makes Indians tick for a more personalized insurance approach. You won’t want to miss this part!
But that’s not all – Abhishek also shines a light on the unsung heroes of insurance: advisors and distributors. Get ready for some real talk on the lifetime value (LTV) of advisors with insurance companies and a bunch more.
So, grab your headphones and dive into this episode. It’s a rollercoaster ride through the insurance world with loads of insights and stories to keep you hooked.
About the Guest
Abhishek Gupta is a seasoned Chief Marketing Officer with a proven track record in the Banking, Financial Services, and Insurance (BFSI) as well as the retailing industry. Drawing upon a wealth of experience, he has consistently demonstrated strategic prowess and impactful leadership throughout his career. Currently serving as the Chief Marketing Officer at Edelweiss Tokio Life Insurance, Abhishek is at the forefront of shaping and executing innovative marketing strategies within the dynamic landscape of the insurance sector. His commitment to driving business growth, coupled with a deep understanding of consumer behavior, positions him as a key player in the intersection of marketing and finance. Abhishek Gupta's journey reflects a continuous dedication to navigating the complexities of the BFSI and retail sectors, making him a valuable asset in driving brand success and customer engagement.
Abhishek Gupta
Chief Marketing Officer at Edelweiss Tokio Life Insurance
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