Dev Iyer
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Senior Content Specialist, WebEngage
Dev is a design thinker at heart with a penchant for stories, marketing, and technology. He draws inspiration from obscure places but mostly from black coffee. He has authored and co-authored renowned books like Death By Tools and Push To Pull: An Ultimate Mobile Push Notifications Guide. When Dev isn’t writing, he’s exploring new tech, gaming, binging movies, and responding positively to food.
Articles by Dev Iyer
3 Mins Read
26th February, 2024
You just can’t ignore data anymore. It is the only objective force in a subjective marketing world. …
5 Mins Read
24th January, 2024
Greetings! If you’ve just discovered WebEngage, there’s much to explore, and if you’ve been with us,…
10 Mins Read
5th January, 2024
I. Introduction
What is Loyalty?
The traditional concept of customer loyalty in retail revolves arou…
11 Mins Read
18th December, 2023
What is Post Booking Engagement?
Post Booking Engagement refers to experience enhancement and retent…
8 Mins Read
13th December, 2023
Travel and hospitality brands spend a fortune on finessing the user experience of their services but…
5 Mins Read
17th November, 2023
Data is being beamed everywhere. Brands just have to know how to grab and make good use of it. Conse…
