Pernia’s Pop-Up Shop, India’s largest luxury fashion e-commerce platform owned by Purple Style Labs (PSL), is home to the finest selects in luxury fashion & lifestyle. Bringing together India’s most-coveted labels, the multi-designer destination is the most sought-after space for bridal and occasion wear, offering an exquisite curation of designer womenswear, menswear, jewelry, home decor, kidswear, and more.

The brand’s impact extends beyond being an online marketplace; it plays a pivotal role in promoting and supporting Indian designers as well as the Indian fashion industry.

Pernia’s and WebEngage – A collaborative effort

Company’s Objectives:

1. Data Cohesion and CDP integration: The objective extends to bringing data together cohesively, facilitating a unified view that transcends fragmented sources and provides a holistic perspective on customer behavior and preferences.
2. User Behavior Tracking: Pernia’s Pop-Up Shop aspired to meticulously track user behavior, going beyond transactional insights to grasp the nuanced choices and evolving preferences of its diverse customer base.

Company’s challenges in driving the objective

1. Increased Data Silos: Operating across multiple platforms introduced complexities to the e-commerce platform, resulting in the creation of data silos.
2. Lack of Personalized Communications: Achieving personalized communications posed another challenge, given the diverse and unique tastes within the realm of fashion. The brand strived to tailor messages effectively to resonate with individual preferences.

In addressing these challenges, Pernia’s Pop-Up Shop recognized the need for strategic collaboration. Turning to WebEngage, the partnership sought innovative solutions to navigate the complexities of data integration, break down silos, and enhance the personalization of communications. 

Why Did Pernia’s Pop-Up Shop Pick WebEngage?

Before onboarding WebEngage, the e-commerce brand used different platforms for different channels – this was not only more manual work but also slowed the team down holistically by having their data on multiple platforms.

That is where WebEngage stepped in.

By using only 1 platform to collate and gather all their user data, Pernia’s Pop-Up Shop was able to automate most of their manual labor and enable a smoother user experience journey. 

Result: What did the e-commerce brand achieve?

Pasar Segar is a C2C/B2C marketplace portal that focuses on simplifying the online shopping experience for customers, eliminating the need to visit physical markets. Simultaneously, it provides a convenient platform for online traders selling fresh goods and other food ingredients. The company has expanded its presence across various regions in Indonesia, ensuring delivery within a radius of no more than 40 km through services like GO-SEND Instant and Lalamove Instant. 

Pasar Segar facilitates customer payments through multiple channels, including Bank Transfer, PayLater (Indodana), and E-wallet options such as GoPay, Shopeepay, and OVO. Notably, GoPay payments via mobile and app seamlessly link to the Gojek application. Additionally, Pasar Segar welcomes individuals interested in B2C partnership opportunities, providing avenues for managing a designated market. 

Those interested in C2C engagement can directly register on the platform’s registration page to become a trader.

Pasar Segar’s Objectives

1. Their company-level objectives were as follows:
2. Increasing the number of campaigns to boost user acquisition & engagement. 
3. Increasing repeat purchases
4. Sending cart reminders to boost checkout completion rates
5. Increasing conversions for partners registered on Pasar Segar’s portal via personalized product recommendations.
6. Engaging online shoppers with an omnichannel approach.

Company’s challenges in driving the objective:

1. Lack of or limited funds amidst tech winter. 
2. Reducing user acquisition cost Lack of paid traffic campaigns.
3. Limited manpower and lack of automation while implementing user engagement strategies. 
4. Increasing the product viewed to checkout completion rate. 
5. Higher cart abandonment rates.
6. Engaging shoppers with product discounts and offers using location-based marketing.

Result: What did Pasar Segar achieve?

AlmaBetter is an AI-led edtech platform that aims to upskill aspirants via fast-paced learning boot camps. While Indian colleges and universities are very slow to react to hurried-up tech-induced job demands, AlmaBetter can train talented folks to make them job-ready within 6-8 months.

Through a decentralized learning system and innovations in learning methodologies, it can produce top talents on a large scale. Currently, the company is focused on training 25,000 aspirants in the full-stack Data Science course to counter burgeoning demand in the Data Science and Analytics space, which had nearly 1,40,000 open job positions in June 2021.

AlmaBetter, through its ‘Pay-After-Placement’ training programs, also challenges the traditional high-cost education system and invests in hand-picked students to provide them with quality education in a risk-free manner. Today, AlmaBetter graduates have successfully placed at several high-growth start-ups as well as Fortune 500 companies.

Key Features Used:

1. Journey Designer
2. Email
3. Cohorts
4. User Segmentation
5. Onsite Notifications
6. Surveys
7. Relays

AlmaBetter’s Objectives

1. Track user engagement and behavior
2. Enhance engagement of users
3. Lead generation

Company’s Challenges In Driving The Objective

Before adopting WebEngage, AlmaBetter had limited insights into its analytics. The team lacked personalized engagement strategies, hindering student engagement and retention. The objectives of their acquiring WebEngage’s services were to

• streamline communication,
• personalize engagement and retention,
• and utilize behavior analytics for targeted interactions.

Why Did AlmaBetter Pick WebEngage?

WebEngage’s vast suite of analytics and marketing automation features helps the AlmaBetter team achieve its objectives around tracking user behavior and engagement, as well as creating personalized engagement and communication campaigns based on user behavior.

Results?

Other impact for AlmaBetter:

1. Students are notified on time for various important workflows through automated journeys.
2. Student engagement has increased drastically on the dashboard based on product developments and enhancements done after analyzing the student behavior on WebEngage as well as through various campaigns created via WebEngage.

To know more about how how the edtech brand solved for its challenges and achieved its objectives, download our Impact Story now.
Take a demo with WebEngage today.

About VoiceClub

It’s 2024.
Traditional text-based communication has given way to a more immersive and intimate interaction: your voice. 
VoiceClub, an innovative audio-based social platform – backed by Better, Blume, and multiple other Angel VCs – has emerged as a pioneering force in the evolution of digital communication. It is an on-demand audio consultation platform for love, astrology, legal matters, careers, and more.

Features of VoiceClub

• Audio Rooms: VoiceClub provides a platform for users to create and join audio rooms, which enable individuals to have group conversations, share ideas, and engage in discussions, all in a voice-first environment. 
• Voice Profiles: This feature allows individuals to introduce themselves, share their passions, and connect with others through the sound of their voice, fostering deeper and more genuine connections.
• Voice Messages: VoiceClub’s messaging system centers on voice messages, allowing users to send audio messages to their contacts or groups.
• Real-Time Translation: To bridge language barriers and promote inclusivity, VoiceClub offers real-time translation for conversations in multiple languages.

Key Features Used:

1. Journey Designer
2. Push Notifications & in-app

Company’s Objectives

For VoiceClub, it all boils down to retention.
Very early on, the team figured out that if you want to build a platform that lasts for a very long time and actually has a meaningful impact, you need to have retention as your north star metric.

Earlier, the team used multiple other platforms but wasn’t able to interact with its users the way they wanted to. And, so, upon exploring, they found WebEngage.

Their company-level objectives were as follows:

• Increasing click-through conversions
• Increasing the amount of calls and texts on the platform
• The long-term goal was to have a very high-retention platform
• Week 4 or Week 5 retention rate to flatline at a minimum of 30%

VoiceClub’s Challenges In Driving The Objective

On the company front, since talking to strangers is a delicate topic, the team struggled to encourage users to talk to someone since people don’t prefer opening up unless they’re going through something.
The main challenge that VoiceClub faced was user engagement, retention, and monetization on the platform. The key issue was getting users to add money twice on the platform:

1. Better User Onboarding and First Impression: VoiceClub observed that users who added money for the first time had a better understanding of the platform and its value. However, the challenge was to make this initial experience compelling enough to encourage users to explore further.
2. Monetization Strategy: The platform’s model relied on users paying to access its features and benefits. To retain users, it was crucial to convince them of the platform’s value proposition and encourage repeat payments.
3. User Retention: VoiceClub noticed that users who paid a second time were more likely to remain engaged and retained as long-term users. The challenge was identifying how to motivate users to make that second payment.
4. Perceived Value: VoiceClub needed to demonstrate the actual benefits and value that the platform provided to users. Convincing users that their second payment would be worth it was a key part of the challenge.
5. User Engagement: Encouraging users to explore and engage with the platform’s features was essential. Users needed to see how the platform benefited them, which required effective communication and user education.
6. Retention Strategy: Developing and implementing a strategy to improve user retention by addressing the challenge of getting users to pay again was critical.

Why Did VoiceClub Pick the WebEngage Startup Program (WSP)?

Relationships are at the heart of everything the VoiceClub team does. Based on that sentiment exactly, WebEngage approached the VoiceClub team with proactive relationships, conversations, and more.
The audio-platform team appreciated WebEngage for honoring the association with its tenacity and its perseverance.
Moreover, with the WebEngage Startup Program, VoiceClub could leverage the WebEngage dashboard and platform for free, allowing the team to experiment with all its features.

The Retention Game

“Day-one retention is a must because nothing else matters at the end of the day.”

As Paraag Mishra, co-founder, rightly says, “You might grow to acquire a billion customers and activate a hundred thousand of them, but it’s futile if you can’t bring them back.”

To enable this sentiment to have the platform’s users come back is why VoiceClub picked the WebEngage Startup Program.

Results?

To know more about how Startup Campus managed to achieve its objectives, download the detailed Impact Story .
To begin your journey with the WebEngage Startup Program, apply now.

The fastest-rising startup in the edtech space, Testbook is poised to revolutionize the industry. With a registered user base of 5.6+ crore users, 4759+ crore questions have been solved on their website and Android app.

Testbook is the perfect incubator for talent. Their motto of “You come, you learn, you conquer” enables you to train under the best mentors and become an expert in your field in your own right. That being said, Testbook offers flexibility in the projects you choose, how and when you work on them, and what you want to add to them.

Testbook, like most businesses in the edtech industry, operates on a freemium model, where users initially get free limited-period access to tests, post which they are prompted to purchase.

Their USPs:

With 5.6+ crore students and one of the best selection rates in India amongst online learning platforms, you can rely on Testbook to excel.

1. Expert Insights: You learn from the masters of the subject in the most engaging yet simplified ways.
2. Real Exam Simulations: Feel the thrill of a real exam. Improve your time & pressure management skills.
3. Detailed Score Analysis: Get a detailed breakdown of your strengths & weaknesses and discover insights to improve your score.
4. Linguistic Flexibility: Learn in the language you are most comfortable with. Choose from any of the platforms’ 12 languages.

Key Features Used:

• Journey Designer
• Catalogs
• Advanced Push
• Timer Push
• Sticky Push

Ancillary features:

• Relays

Why did Testbook pick WebEngage?

The Testbook team onboarded WebEngage in 2017. Since then, because of their proactive approach, Testbook has become one of the earliest adopters of WebEngage’s features.

For the Testbook team, WebEngage helps to:

• Automate communication
• Analyze the performance of events and campaigns
• Unify customer data from various sources to provide a 360-degree view of a user
• Bring efficient ROI and engagement

Results

The Way Forward

The WebEngage team for Testbook is very proactive. The partnership is only further strengthened with Support, Engineering, and Success teams ready at every hour to further enable Testbook’s success.

• Their current goal with Catalogs is to fetch and feed information into their WhatsApp, App Push, and Email communication to enhance accuracy & personalization and reduce redundancy.
• Moreover, they want to begin using WebEngage’s Recommendation Engine to further hyper-personalize their communication.
• The edtech team wants to start leveraging the app in-line as a channel to scale growth.
• From user engagement for exams, question papers, test series, question sets, and more, the team wants to house it all under 1 Catalog for over 800 exams.

We wish Testbook all the very best for their future endeavors.

To know more about how how the Edtech brand solved for its challenges and achieved its objectives, download our Impact Story now.
Take a demo with WebEngage today.

PlaySQR, a global gaming brand, seamlessly blends technology and gaming passion to provide an unrivaled player experience worldwide. With a commitment to delivering the best sports betting odds for global events, PlaySQR offers a diverse gaming repertoire encompassing slots, table games, and video poker, all featuring captivating graphics and progressive jackpots powered by industry-trusted brands.

Prioritizing players, PlaySQR goes beyond gaming, offering enticing bonuses and promotions. The gaming experience extends to mobile devices, ensuring accessibility anytime, anywhere. Backed by a 24/7 Live Chat and Customer Service, PlaySQR stands ready to address player queries and concerns. Furthermore, the brand champions responsible gaming, creating an environment that enables confident play while promoting responsible gaming practices—a testament to PlaySQR’s commitment to secure and enjoyable gaming for all.

PlaySQR’s Objectives

1. Launch and Recognition: PlaySQR embarked on a journey to introduce a new brand to the market, with a primary focus on creating widespread brand awareness. Its objective was clear – to position itself as a market leader.
2. Customer Loyalty Building: Understanding that offering market-leading products was just the beginning, its emphasis extended to fostering lasting relationships, laying the foundation for a seamless and interactive experience.
3. Onboarding Journeys and Product Experience: At this initial stage, attention was directed toward building onboarding journeys and product experiences that could forge strong connections with customers.
4. Journey Automation: Automation emerged as a crucial aspect to streamline and automate interactions through customer journeys. The goal was to create personalized pathways for users, enhancing their overall experience.

PlaySQR’s Challenges In Driving The Objective

• Omnichannel Communication: A key challenge faced by PlaySQR was the need for an omnichannel platform capable of automating and customizing communication across multiple countries. The solution sought to seamlessly handle diverse communication channels and allow for personalized interactions.
• Multifaceted Segmentation: The company operates in multiple languages and countries, with varying product and device preferences among its user base. Achieving truly relevant and tailored offers necessitated a level of content customization that could effectively cater to this diverse landscape.
• Multilingual and Multinational Dynamics: The complexity of operating across multiple languages and countries added another layer of intricacy to content customization. PlaySQR faced the challenge of not only translating content but also ensuring that the nuances and cultural sensitivities were preserved.

Results?

The Way Forward for PlaySQR

1. On a product level:
• The PlaySQR team plans on using AMP Emails, going forward.
• AMP emails allow you to serve a range of interactive and dynamic email content, including carousels, accordions, purchase buttons, and other call-to-actions, without opening an additional tab to visit a website.
• Moreover, the team wants to explore features like Custom Alerts, App Personalization & Push notifications to further increase engagement and personalization for users.
2. On a company level:
• On the company front, the PlaySQR team has now launched their app to expand their adoption in the audience.
• They have some very exciting use cases coming up, and with the implementation of further personalization with the WebEngage dashboard, there’s a lot in store for them.
• We wish them all the best in their future endeavors.

To know more about how how the gaming brand solved for its challenges and achieved its objectives, download our Impact Story now.
Take a demo with WebEngage today.

TimesPro strives to embody the values of Education 4.0: Learner-centric, industry-relevant, role-specific, and technology-enabled, with a goal of making learning accessible for anyone who seeks to grow.

Established in 2013, TimesPro is the award-winning higher-edtech initiative of the Times Of India Group, catering to the learning needs of Indians with aspirations of career growth. TimesPro offers a variety of created and curated learning programs across a range of categories, industries, and age groups. They include employment-oriented early career courses across BFSI, e-commerce, and technology sectors; executive education for working professionals in collaboration with premier national and global educational institutions; and Enterprise Solutions for learning and development interventions at the organizational level.

About the Times Group

With rich legacy of knowledge and learning spanning over 184 years & one of India’s most recognized brands, The Times Of India Group, is a leading conglomerate with a strong leadership presence across all sectors and verticals that are powering India’s transformation into a knowledge economy. Today, The Times Of India Group is trusted by millions of Indians. It prides itself on leveraging its intellectual capital base and unmatched credibility to acquire, create, disseminate, and apply knowledge to facilitate economic and social development globally.

Key Features Used:

1. Catalog
2. Best channel
3. Split Block
4. Offsite Surveys
5. Custom Web Push opt-ins
6. ‘Call an API’ block for verifying details within the catalog

TimesPro and WebEngage – A Collaborative Effort

Times Pro aimed to boost user engagement by collecting valuable feedback from its audience, helping them understand their needs and preferences better. Moreover, the team wanted to utilize the insights gathered through the feedback to make data-driven decisions that would enhance their educational offerings and services.

Furthermore, TimesPro’s objective was to minimize lead drop-offs and enhance lead nurturing efforts, ultimately streamlining their conversion funnel.

Results?

To know more about how how the Edtech brand solved for its challenges and achieved its objectives, download our Impact Story now.
Take a demo with WebEngage today.

Startup Campus is an education-based startup company located in Jakarta, Indonesia. It offers intensive training programs designed to develop in-demand skills customized to individual needs. These programs include intensive mentorships and real projects alongside a robust network of experts comprising practitioners and academics to provide a deep understanding of industry trends and best practices.

From Artificial Intelligence and Data Science to UI/UX Design, learners can enroll in various courses and programs ranging from Public Bootcamps, Corporate Training, Prakerja (a government training program), Turbootcamps, and more.

Startup Campus was founded in 2021 with a vision to serve as an incubator for startup companies in the education sector based in Indonesia. The programs have received support from various partners, including the Ministry of Education and Culture (Kemendikbudristek), Endeavour Indonesia, 500 Startups, and others. 


In a short span of just 2 years, Startup Campus has achieved remarkable growth, with the number of participants increasing by sevenfold. More than 6,000 participants have successfully completed various training programs offered by the organization.

The team’s objectives:

1. Sending personalized communications to students and learners enrolling in various educational courses.
2. Engaging users with an omnichannel approach.

The team’s challenges

1. Automating user communications
2. Poor campaign delivery
3. Gaining real-time insights to boost user engagement and retention.

Solution

Joining hands with the WebEngage Startup Program

Since its inception in 2021, Startup Campus recognized the paramount importance of user engagement and retention for a startup’s success. The brand wanted to achieve long-term sustainability with retention-led growth to ensure that customers keep using their services, become loyal advocates, and contribute to their enduring success.

That’s when the edtech team enrolled for the WebEngage Startup Program: Southeast Asia cohort.

The Results?

To know more about how Startup Campus managed to achieve its objectives, download the detailed Impact Story .
To begin your journey with the WebEngage Startup Program, apply now.

Rooted in commitment to quality, comfort, and style, Bummer has quickly established itself as a trusted name in the industry. A D2C innerwear brand hand-crafted to cater to India’s 200M+ digital millennials, Bummer has garnered attention for its innovative approach to undergarments.

The team makes the softest underwear in India, made of sustainably sourced MicroModal fabric blending in with a 4-way stretch elastane and bundled with enjoyable prints and bold colors.

A truly fun and comfy innerwear experience.

With a keen focus on customer satisfaction, innovative design, and sustainability, Bummer offers more than just undergarments; it provides a lifestyle that combines both comfort and confidence.

Key Features Used:

1. Segmentation: Bummer heavily relies on live segmentation to create deep customer segments based on purchase history, behavior, and preferences. This approach allows them to tailor their marketing communications to specific groups, such as loyal customers who frequently make purchases.
2. Journey Designer: The company utilizes the Journey Designer within WebEngage to create and manage customer journeys. These journeys are across the user lifecycle, including onboarding, checking out product launches, and more.
3. Data Analysis: Bummer relies on WebEngage analytics and insights to monitor funnels (and the analytics dashboard) and drop-offs and uses the RFM (Recency, Frequency, Monetary) grid to gain valuable insights into customer behavior. They also utilize cohort analysis to understand customer repeats and retention over specific time periods.
4. Emails and Campaigns: Email campaigns have been crucial in Bummer’s customer engagement strategy. They have achieved impressive open rates and conversions by employing personalized and automated email campaigns.
5. Channels: SMS, WhatsApp, Web Personalization.

Bummer’s Objectives

• Product Level: Enhance customer engagement and decision-making by offering personalized experiences, resolving customer doubts, building conversions, and encouraging repeat purchases.
• Company Level: Improve retention marketing strategies, transform into an omnichannel brand, and ensure customers keep returning, building loyalty and thus reducing customer acquisition costs.

Company’s Challenges In Driving The Objective

Bummer faced several challenges before implementing WebEngage:

1. Fragmented Tools: Before using WebEngage, Bummer used multiple fragmented tools for different channels, making it challenging to create unified customer segments and coordinate marketing efforts.
2. Limited Personalization: Personalization options were limited, and advanced data for campaigns needed improvement, obscuring the creation of tailored customer experiences.
3. Over-Reliance on a Single Channel: The company heavily relied on WhatsApp for customer engagement, which was expensive and had the risk of being shadowed or disallowed due to overuse.

Why Did Bummer Pick WebEngage Startup Program?

The decision to choose WebEngage’s Startup Program was driven by several factors:

• Familiarity: Bummer’s SPOC’s prior experience with WebEngage made it a comfortable choice.
• Comprehensive Support: WebEngage provided extensive support, helping Bummer set up its marketing automation processes efficiently.
• Cost Justification: The WebEngage Startup Program allowed Bummer to experience the platform’s value using WebEngage credits before investing in the platform.

Results: The impact of the WebEngage Startup Program on Bummer

To know more about how how the D2C brand solved for it’s challenges and achieved its objectives, download our Impact Story now.
Take a demo with the WebEngage Startup Program today.