AlmaBetter is an AI-led edtech platform that aims to upskill aspirants via fast-paced learning boot camps. While Indian colleges and universities are very slow to react to hurried-up tech-induced job demands, AlmaBetter can train talented folks to make them job-ready within 6-8 months.

Through a decentralized learning system and innovations in learning methodologies, it can produce top talents on a large scale. Currently, the company is focused on training 25,000 aspirants in the full-stack Data Science course to counter burgeoning demand in the Data Science and Analytics space, which had nearly 1,40,000 open job positions in June 2021.

AlmaBetter, through its ‘Pay-After-Placement’ training programs, also challenges the traditional high-cost education system and invests in hand-picked students to provide them with quality education in a risk-free manner. Today, AlmaBetter graduates have successfully placed at several high-growth start-ups as well as Fortune 500 companies.

Key Features Used:

1. Journey Designer
2. Email
3. Cohorts
4. User Segmentation
5. Onsite Notifications
6. Surveys
7. Relays

AlmaBetter’s Objectives

1. Track user engagement and behavior
2. Enhance engagement of users
3. Lead generation

Company’s Challenges In Driving The Objective

Before adopting WebEngage, AlmaBetter had limited insights into its analytics. The team lacked personalized engagement strategies, hindering student engagement and retention. The objectives of their acquiring WebEngage’s services were to

• streamline communication,
• personalize engagement and retention,
• and utilize behavior analytics for targeted interactions.

Why Did AlmaBetter Pick WebEngage?

WebEngage’s vast suite of analytics and marketing automation features helps the AlmaBetter team achieve its objectives around tracking user behavior and engagement, as well as creating personalized engagement and communication campaigns based on user behavior.

Results?

Other impact for AlmaBetter:

1. Students are notified on time for various important workflows through automated journeys.
2. Student engagement has increased drastically on the dashboard based on product developments and enhancements done after analyzing the student behavior on WebEngage as well as through various campaigns created via WebEngage.

To know more about how how the edtech brand solved for its challenges and achieved its objectives, download our Impact Story now.
Take a demo with WebEngage today.

The fastest-rising startup in the edtech space, Testbook is poised to revolutionize the industry. With a registered user base of 5.6+ crore users, 4759+ crore questions have been solved on their website and Android app.

Testbook is the perfect incubator for talent. Their motto of “You come, you learn, you conquer” enables you to train under the best mentors and become an expert in your field in your own right. That being said, Testbook offers flexibility in the projects you choose, how and when you work on them, and what you want to add to them.

Testbook, like most businesses in the edtech industry, operates on a freemium model, where users initially get free limited-period access to tests, post which they are prompted to purchase.

Their USPs:

With 5.6+ crore students and one of the best selection rates in India amongst online learning platforms, you can rely on Testbook to excel.

1. Expert Insights: You learn from the masters of the subject in the most engaging yet simplified ways.
2. Real Exam Simulations: Feel the thrill of a real exam. Improve your time & pressure management skills.
3. Detailed Score Analysis: Get a detailed breakdown of your strengths & weaknesses and discover insights to improve your score.
4. Linguistic Flexibility: Learn in the language you are most comfortable with. Choose from any of the platforms’ 12 languages.

Key Features Used:

• Journey Designer
• Catalogs
• Advanced Push
• Timer Push
• Sticky Push

Ancillary features:

• Relays

Why did Testbook pick WebEngage?

The Testbook team onboarded WebEngage in 2017. Since then, because of their proactive approach, Testbook has become one of the earliest adopters of WebEngage’s features.

For the Testbook team, WebEngage helps to:

• Automate communication
• Analyze the performance of events and campaigns
• Unify customer data from various sources to provide a 360-degree view of a user
• Bring efficient ROI and engagement

Results

The Way Forward

The WebEngage team for Testbook is very proactive. The partnership is only further strengthened with Support, Engineering, and Success teams ready at every hour to further enable Testbook’s success.

• Their current goal with Catalogs is to fetch and feed information into their WhatsApp, App Push, and Email communication to enhance accuracy & personalization and reduce redundancy.
• Moreover, they want to begin using WebEngage’s Recommendation Engine to further hyper-personalize their communication.
• The edtech team wants to start leveraging the app in-line as a channel to scale growth.
• From user engagement for exams, question papers, test series, question sets, and more, the team wants to house it all under 1 Catalog for over 800 exams.

We wish Testbook all the very best for their future endeavors.

To know more about how how the Edtech brand solved for its challenges and achieved its objectives, download our Impact Story now.
Take a demo with WebEngage today.

TimesPro strives to embody the values of Education 4.0: Learner-centric, industry-relevant, role-specific, and technology-enabled, with a goal of making learning accessible for anyone who seeks to grow.

Established in 2013, TimesPro is the award-winning higher-edtech initiative of the Times Of India Group, catering to the learning needs of Indians with aspirations of career growth. TimesPro offers a variety of created and curated learning programs across a range of categories, industries, and age groups. They include employment-oriented early career courses across BFSI, e-commerce, and technology sectors; executive education for working professionals in collaboration with premier national and global educational institutions; and Enterprise Solutions for learning and development interventions at the organizational level.

About the Times Group

With rich legacy of knowledge and learning spanning over 184 years & one of India’s most recognized brands, The Times Of India Group, is a leading conglomerate with a strong leadership presence across all sectors and verticals that are powering India’s transformation into a knowledge economy. Today, The Times Of India Group is trusted by millions of Indians. It prides itself on leveraging its intellectual capital base and unmatched credibility to acquire, create, disseminate, and apply knowledge to facilitate economic and social development globally.

Key Features Used:

1. Catalog
2. Best channel
3. Split Block
4. Offsite Surveys
5. Custom Web Push opt-ins
6. ‘Call an API’ block for verifying details within the catalog

TimesPro and WebEngage – A Collaborative Effort

Times Pro aimed to boost user engagement by collecting valuable feedback from its audience, helping them understand their needs and preferences better. Moreover, the team wanted to utilize the insights gathered through the feedback to make data-driven decisions that would enhance their educational offerings and services.

Furthermore, TimesPro’s objective was to minimize lead drop-offs and enhance lead nurturing efforts, ultimately streamlining their conversion funnel.

Results?

To know more about how how the Edtech brand solved for its challenges and achieved its objectives, download our Impact Story now.
Take a demo with WebEngage today.

Startup Campus is an education-based startup company located in Jakarta, Indonesia. It offers intensive training programs designed to develop in-demand skills customized to individual needs. These programs include intensive mentorships and real projects alongside a robust network of experts comprising practitioners and academics to provide a deep understanding of industry trends and best practices.

From Artificial Intelligence and Data Science to UI/UX Design, learners can enroll in various courses and programs ranging from Public Bootcamps, Corporate Training, Prakerja (a government training program), Turbootcamps, and more.

Startup Campus was founded in 2021 with a vision to serve as an incubator for startup companies in the education sector based in Indonesia. The programs have received support from various partners, including the Ministry of Education and Culture (Kemendikbudristek), Endeavour Indonesia, 500 Startups, and others. 


In a short span of just 2 years, Startup Campus has achieved remarkable growth, with the number of participants increasing by sevenfold. More than 6,000 participants have successfully completed various training programs offered by the organization.

The team’s objectives:

1. Sending personalized communications to students and learners enrolling in various educational courses.
2. Engaging users with an omnichannel approach.

The team’s challenges

1. Automating user communications
2. Poor campaign delivery
3. Gaining real-time insights to boost user engagement and retention.

Solution

Joining hands with the WebEngage Startup Program

Since its inception in 2021, Startup Campus recognized the paramount importance of user engagement and retention for a startup’s success. The brand wanted to achieve long-term sustainability with retention-led growth to ensure that customers keep using their services, become loyal advocates, and contribute to their enduring success.

That’s when the edtech team enrolled for the WebEngage Startup Program: Southeast Asia cohort.

The Results?

To know more about how Startup Campus managed to achieve its objectives, download the detailed Impact Story .
To begin your journey with the WebEngage Startup Program, apply now.

TutorBin is a leading online tutoring platform that has created a robust ecosystem for students and tutors alike. The company operates with the mission to provide accessible and high-quality education to students worldwide. Through its innovative platform, TutorBin connects students with expert tutors, creating a collaborative and personalized learning environment.

One of the key USPs of TutorBin is its diverse and highly qualified tutor community. The company carefully selects tutors who possess in-depth knowledge and expertise in their respective subjects. These tutors undergo a rigorous screening process to ensure their competence and ability to effectively communicate complex concepts to students. TutorBin’s tutors are committed to delivering personalized attention and tailored learning experiences to meet the unique needs of each student.

Moreover, TutorBin distinguishes itself by offering flexible scheduling options. Recognizing that students have different schedules and time constraints, TutorBin allows for customized session timings, ensuring convenience and accessibility for learners worldwide. This flexibility enables students to fit tutoring sessions into their busy lives without compromising the quality of education they receive.

Another USP of TutorBin is its commitment to providing affordable tutoring services. The company believes that education should be accessible to all, regardless of financial constraints. TutorBin offers competitive pricing plans and flexible payment options, making high-quality tutoring more affordable and inclusive.

USPs:

1. Expert Tutor Community: TutorBin stands out with its diverse and highly qualified tutor community. The platform carefully selects tutors with in-depth subject knowledge and effective communication skills, ensuring students receive personalized attention and tailored learning experiences.
2. Interactive Learning Ecosystem: TutorBin’s user-friendly interface and collaborative tools create an interactive learning environment. Students can engage in real-time discussions, access study materials, and schedule one-on-one tutoring sessions, fostering active participation and effective knowledge exchange.
3. Flexibility and Affordability: TutorBin offers flexible scheduling options to accommodate students’ diverse schedules. This flexibility allows learners to fit tutoring sessions into their busy lives without compromising on the quality of education. Additionally, TutorBin provides affordable pricing plans and flexible payment options, making high-quality tutoring accessible to a wide range of students.

Key Features Used:

• • Journey designer: Split block

Split block helps you experiment with your automation, identify different paths for a user in the workflow, and find out the best-performing branch. Each Split block divides users into branches. On the WebEngage dashboard, you can segment users into a maximum of 5 and a minimum of 2 branches.

• • Website personalization – In-line

An in-line campaign (web personalization) enables you to create personalized experiences for your website for each user based on different custom events and user attributes.

• TutorBin also used:
  1. Nunjucks
  2. Segmentation: For displaying category-specific banners for subjects per user

TutorBin & WebEngage – A Collaborative Effort

TutorBin and WebEngage have formed a collaborative partnership that extends beyond traditional vendor-client relationships. As part of this partnership, TutorBin has been provided with complimentary Customer Success Manager (CSM) services by WebEngage.

This collaborative effort ensures that TutorBin receives dedicated support and guidance, enabling them to maximize the value of WebEngage’s solutions and drive their marketing success.

Company’s Objectives & Challenges:

1. Enhance student engagement
2. Improve user retention rates
3. And ultimately elevate the holistic educational experience.

Challenges:

Before adopting WebEngage, TutorBin grappled with fragmented communication and limited insights into student interactions.
The team lacked personalized engagement strategies, hindering student involvement and retention. The objectives of their acquiring WebEngage’s services were to streamline communication, personalize engagement, and utilize behavior analytics for targeted interactions.

Results?

To know more about how how the Edtech brand solved for it’s challenges and achieved its objectives, download our Impact Story now.
Take a demo with WebEngage today.

uLesson is a Nigerian education technology company founded by Sim Shagaya. The uLesson app features a comprehensive video library, live classes, homework help, multiplayer quizzes, mock exams, practice exams & timed quizzes, and a weekly parent report to provide a rounded learning experience. With a core curriculum video library, learners can study at their own pace and prepare for tests and examinations. uLesson teams up with expert tutors to provide more tailored teaching of analytical concepts. With personalized homework help, learners receive real-time answers to their questions from subject matter experts via live chat.

uLesson’s online assessment tools and weekly progress reports help families track their children’s progress to ensure academic success.

Mission

uLesson’s mission is to enable African learners to reach their maximum potential by making high-quality digital education services widely accessible.

Purpose

To prepare people for the opportunity to improve society through education. 

Presence

The uLesson app is available in Nigeria, Ghana, Sierra Leone, Liberia, Gambia, Rwanda, Kenya, South Africa, Uganda, the United States, and the United Kingdom.

Their target audience is:

• Parents
• Learners in Grades 1 – 12
• School Administrators and Educational Administrators 
• Education NGOs

Key Features Used

1. Journey Designer
2. Emails
3. Push Notifications
4. In-app Notifications

Company’s Objectives

• Consolidate all user data and marketing channels into one platform.
• Deliver contextual omnichannel messaging to engage users nudging them towards actions that drive value to the business.

Company’s Challenges In Driving The Objective

• No integrated customer engagement system
• Limited omnichannel engagement platforms
• There was no existing platform to consolidate user data, marketing, and events data in one place – There were multiple platforms used for user engagement and communications by the team, which the team was looking to reduce.

Why WebEngage

Using a user engagement and retention platform like WebEngage was important for uLesson since their objective was to encourage their users and nudge them toward actions that drive value to the business. So at each stage in the user’s lifecycle, once the user installed the app, the uLesson team needed them to register, engage, take a lesson, a quiz, and transact.

Moreover, since WebEngage is an integrated tool, a customer data platform, and a product engagement platform that can also consolidate PII data and help create custom events to track user activity on the website/app, the uLesson team found a holistic solution to get all their needs satisfied with one platform.

The Way Forward

The way forward for uLesson involves several key initiatives aimed at enhancing user engagement and driving growth. First and foremost, uLesson plans to implement App Personalization as a new feature. This addition will allow students to personalize their learning experience, tailoring it to their individual preferences and needs. By providing a more customized and adaptive platform, the team aims to offer a truly personalized education solution that enhances student engagement and learning outcomes.

Enable your business to grow the way uLesson did. Take a demo today.

Mero School is an online learning platform that provides video classes covering every base intended for schooling and bachelor’s level curricula, like Engineering, Management, and Science, along with various language classes. The school bases its standards on the Nepal government’s curriculum and believes all students should have access to high-quality learning experiences.

Developed by IT company Asterisk Technology, their focus is solely on Nepal, aiming to teach and transform technology in quality and distance education. Mero School provides students with multiple online opportunities to further their education and acquire the knowledge they need in their courses.

The education and courses they provide are in Nepali and are available at very affordable prices along with multiple offers, thereby paving a pathway to cater to the rural areas of Nepal.

With interactive and engaging video content, Mero School strives to enhance the conventional way of learning through high-quality distance education. It supports better learning and understanding with rigorous online learning opportunities.

Objective

To increase Mero School’s user base, engage with them, and build a strong foundation for customer retention.

Challenges

• Increase awareness about the brand among the general public
• Lack of the right tools to onboard end-users and engage with them
• Inability to convert unknown users and unlock their full potential

Features Used

• Journey designer
• Push notifications
• Emails

Why WebEngage

WebEngage was the first among its competitors to reach out to Mero School to promote and build its business. It provided the perfect platform for omnichannel marketing, push notifications, and email marketing. WebEngage possessed the necessary capabilities to help Mero School reach unknown users and help convert them to known users, which was a significant hurdle for Mero School.

As an object to proliferate online teaching, retaining users was always vital for Mero School, and so was hyper-personalization. The primary reasons why the school picked WebEngage’s services.

Solution

WebEngage was the first digital market platform for the brand, which onboarded us from the get-go, having already seen the journey through Merolagani.

With the help of thorough in-app campaigns and push notifications, the brand saw an increase in engagement, win-back purchases, and, consequently, revenue.
It saw a rapid increase in first-time user conversion since retaining customers was their North Star metric.

• Expanding user base with email campaigns

Earlier, they had 30K known users. The number soon skyrocketed to a whooping 120K known and unknown users with the help of email engagement.

• Engaging with push notifications

They could also track unknown users, see their journey and convert them accordingly if they allowed push notifications. They could also leverage push notifications to target (reachable) unknown users on their platform for a successful sign-up.

• Win-back campaigns

With the help of multiple solutions provided by WebEngage, win-back campaigns helped Mero School retain and engage with existing customers.

• In-app personalization campaigns

Boosting engagement was the main target for in-app campaigns run by Mero School for successful engagement with end-users.

Impact

Nearly 80% increase in unknown-to-known conversion user base since inception.

Airblack is an online learning platform for micro-entrepreneurs and creators. The platform focuses on upskilling its customers to help them start their businesses and is currently focused on beauty and food microentrepreneurs.

Airblack follows a DIT (do-it-together) courses model, where the customers get to practice with curated beauty experts and learn from them. It also provides live workshops, online portfolio space to its customers, personalized assignments followed by feedback, and much more.

Since its inception in 2019, Airblack has enabled its customers to become micro-entrepreneurs, salon owners, and freelancers. Within a year, 25,000+ learners from 500+ cities have attended various courses at a much faster pace and at a fraction of the traditional education costs.

Adopting the right retention platform that meets Airblack’s expectations

Airblack’s mission is to enable more micro-entrepreneurs in India. The platform focuses on helping entrepreneurs get into the creator-first economy and convert their passion into a livelihood. To achieve this, it becomes crucial to engage and retain its customers using behavioral data and journeys. That’s when Airblack started looking for a retention platform that could meet its expectations and applied to the WebEngage Startup Program.

Objectives

• To leverage users’ behavioral data to build meaningful communications.
• To drive conversions from free trials.

Solution: Leveraging user data to build personalized communication

Airblack wanted to build a unified profile of its customers to send the right communications at the right time. The WebEngage advisors enabled the team at Airblack to consolidate the user data on the WebEngage dashboard.

By using WebEngage’s Customer Data Platform (CDP), Airblack gets a unified view of its customers based on various touchpoints and events like attending free trials, booking free trials, landing on the home page, viewing a video, and so on.

The user data and events are then used to trigger campaigns across different stages of the users’ journey.

Sending contextual campaigns to boost subscriptions

Airblack provides its customers with professional beauty and hairstyling courses. To convert trial users to subscribers, Airblack crafted the right communication flow with the help of WebEngage advisors as follows.

• Users can opt to attend trial courses and get certificates for attending. Using emails and WhatsApp, Airblack ensures maximum attendance for these trial courses.
• Upon completing the free trials, users are nurtured and educated about the courses and encouraged to sign-up for the paid memberships.

The Outcome

Aakash EduTech Private Limited (AEPL), a subsidiary of AESL, is India’s #1 online learning platform that caters to the K12 segment. AEPL also offers comprehensive online test preparation services for learners preparing for Medical and Engineering entrance exams. AEPL comprises two distinct learning divisions namely, Aakash Digital and Meritnation.

Aakash Digital provides an effective online learning environment (website & mobile app) where the learners can opt for LIVE or pre-recorded classes, practice tests, and more from highly experienced teachers and the comfort of their homes!

Adopting the right retention platform that meets Aakash’s needs

To offer exceptional learning experiences to learners, Aakash Digital decided to adopt WebEngage’s Retention Operating System to:

• Increase the learner attendance for online classes
• Automate the learner engagement initiatives and save man-hours

Goals

• Nurture ideal prospects
• Boost mobile app engagement
• Drive online course registrations
• Build learner loyalty
• Achieve long-term, sustainable growth

Challenge

• Carrying out contextual engagement at scale

Solutions

Increasing free LIVE class attendance with contextual learner engagement campaigns

Aakash Digital’s primary goal is to attract interested prospects and convert them into leads. To generate more leads and drive product usage, they adopted a Freemium model in which they offer free demo live classes to learners who sign up on the app. Now, the team at Aakash Digital wanted to ensure that learners complete the free trial class and don’t abandon it midway. To solve this, the Customer Success Manager (CSM) at WebEngage suggested an action-based communication approach using the WebEngage Journey Designer. 

Maximizing paid course registrations through personalized recommendations

Once the learner installs the Aakash Digital mobile app, the learner enjoys a 7-day free app trial period. During the trial period, the learner can enroll in LIVE classes; access pre-recorded classes and other study material available on the app. Once the trial period is over, the learner is expected to upgrade to the premium subscription to access the required study material continually. 

To encourage learners to upgrade their subscriptions, the team at Aakash Digital has created an app engagement journey on the WebEngage dashboard. Using this journey, the learners are nurtured with contextual, hyper-personalized, and timely communication across multiple channels.

Results

With the help of data-backed, targeted, and hyper-personalized learner communication, the team at Aakash Digital has been able to achieve significant results!